The most effective phone names must be able to connect to what you offer, and reflect your brand and your unique selling proposition. For instance, when you specialize in oven-fresh pizzas, you may use 1300 FRESH PIZZA or 1300 HOT PIZZA. Avoid using words that can take your message out of context.
Try to be unique but don’t overdo it.
Avoid using phone words that are nearly similar to your competitor’s as these may sound generic or give the impression that you’re a copycat. Incorporating your name to the phone words can work well especially if your brand is already established.