Marketing your business to customers requires leaving much of an impact to help them remember where to find you and how to reach you. One way to do so is to make new smart numbers and make sure customers dial them right. In his article for communications technology site Hello Operator, Craig Borowski said crafting the right smart number requires some deep thinking.
Using special phone numbers has long been a critical asset in establishing a business’ brand and personality—you may have even dialled some yourself. The Australian Communications and Media Authority even aids in the process through a special fortnightly auction. When time is of the essence, however, you can secure your ideal vanity numbers through companies such as 1300 EasyDial.
Now that a lot of people are relying more on their mobile phones, it’s important to provide contact details that can be easily remembered by anyone, and getting phone words for your business is one sure way to become memorable. Whether posted on billboards, on your website, or on your social media accounts, a memorable number can greatly help in making your business stand out, since these could be more eye-catching instead of displaying or giving a bunch of random numbers.
There are three prefix numbers in Australia which you can have for your business, namely 13 or 1300 numbers and 1800 numbers, and when coupled with a memorable phone word, both can entice prospective customers in calling you for more information about your products or services; however, these two are different in terms of costs, and it would depend on the type of phone your target market would call from (e.g. landline, mobile, payphone).
Mobile phones are becoming increasingly important, and are an important mode of communication in the modern world. In this fast-paced and ever-changing times dominated by portable, handheld gadgets, making your brand memorable is one sure way of enticing prospective consumers into acquiring your products and services. There are hundreds of marketing options, usually through print, radio, or through the Internet, which could help make your business memorable among people, but there could be one effective marketing method that you’re missing out on—well-chosen phone words.
Providing your contact details to your prospective clients is necessary to let them know how they can reach your office should they be interested in buying your products and services.
Basically, a business’s smart number is made up of the letters on a telephone keypad that coincide with those numbers and typically comprise the business’s name, product or service. Prefixes like 1300 and 1800 are the most common for smart numbers. Studies show that in Australia, smart numbers can generate five times more calls compared to a regular number, proving to be an effective marketing strategy as customers can easily retain them in memory.
Businesses and individuals can acquire smart numbers by purchasing them at auctions or by dealing directly with a carrier. Upon purchase, the buyer or the winning bidder does not become the owner of the number but only holds an enhanced right to use the smart number. After the contract expires, the buyer could then renew the contract.