Marketing your business to customers requires leaving much of an impact to help them remember where to find you and how to reach you. One way to do so is to make new smart numbers and make sure customers dial them right. In his article for communications technology site Hello Operator, Craig Borowski said crafting the right smart number requires some deep thinking.
Using special phone numbers has long been a critical asset in establishing a business’ brand and personality—you may have even dialled some yourself. The Australian Communications and Media Authority even aids in the process through a special fortnightly auction. When time is of the essence, however, you can secure your ideal vanity numbers through companies such as 1300 EasyDial.
Mobile phones are becoming increasingly important, and are an important mode of communication in the modern world. In this fast-paced and ever-changing times dominated by portable, handheld gadgets, making your brand memorable is one sure way of enticing prospective consumers into acquiring your products and services. There are hundreds of marketing options, usually through print, radio, or through the Internet, which could help make your business memorable among people, but there could be one effective marketing method that you’re missing out on—well-chosen phone words.
Providing your contact details to your prospective clients is necessary to let them know how they can reach your office should they be interested in buying your products and services.
Basically, a business’s smart number is made up of the letters on a telephone keypad that coincide with those numbers and typically comprise the business’s name, product or service. Prefixes like 1300 and 1800 are the most common for smart numbers. Studies show that in Australia, smart numbers can generate five times more calls compared to a regular number, proving to be an effective marketing strategy as customers can easily retain them in memory.
Businesses and individuals can acquire smart numbers by purchasing them at auctions or by dealing directly with a carrier. Upon purchase, the buyer or the winning bidder does not become the owner of the number but only holds an enhanced right to use the smart number. After the contract expires, the buyer could then renew the contract.
Another benefit of toll-free numbers is it could be received or transferred on any type of phone, including cellular or IP phones. A 1800 number call forwarding feature enables business owners to conduct transactions whether they’re on the road, at home, or virtually anywhere.
Today, toll-free numbers are fairly inexpensive and can be acquired easily, so it would only make sense for a business to invest in a toll-free number service such as 1300 Easy Dial. Learn more about toll-free numbers and what it can do for you. After all, more customers mean more income for your business.
The most effective phone names must be able to connect to what you offer, and reflect your brand and your unique selling proposition. For instance, when you specialize in oven-fresh pizzas, you may use 1300 FRESH PIZZA or 1300 HOT PIZZA. Avoid using words that can take your message out of context.
Try to be unique but don’t overdo it.
Avoid using phone words that are nearly similar to your competitor’s as these may sound generic or give the impression that you’re a copycat. Incorporating your name to the phone words can work well especially if your brand is already established.
Australia’s businesses and entrepreneurs are getting savvier. The smart ones know that the basics, such as having easy-to-call 1300 numbers or phone words, will help customers remember them better, but the smarter ones are aware that they need to cover all their bases, and this includes advancing their brand online. To help you stay even more competitive in today’s cutthroat digital marketing landscape, 1300 Easy Dial is now offering additional services which include search engine optimisation, social media, and website development.
Implementing those strategies will help you increase your online visibility, drive higher traffic volume and quality, and encourage meaningful and active engagement among your current customers while attracting potential ones. These specialised techniques will enable you to stay ahead of your competition—literally and figuratively.