Any real estate agent will use every option possible to better position themselves as the more reliable resources compared to other agents. One way to get there is to assemble some unique phone words to accurately label your business. In a guest contribution to the property agent publication Elite Agent, Chris Fitzpatrick stated that making a phone word involves the same principle as the use of alphanumerics as a mnemonic device for remembering PINs.
Phone words have been a buzz in Australia for over a decade now, but some businesses or even general consumers still have a hard time comprehending how they really work. This underlines the importance of consulting specialist companies such as 1300 EasyDial regarding how to create the phone word with the strongest possible recall.
Now that a lot of people are relying more on their mobile phones, it’s important to provide contact details that can be easily remembered by anyone, and getting phone words for your business is one sure way to become memorable. Whether posted on billboards, on your website, or on your social media accounts, a memorable number can greatly help in making your business stand out, since these could be more eye-catching instead of displaying or giving a bunch of random numbers.
There are three prefix numbers in Australia which you can have for your business, namely 13 or 1300 numbers and 1800 numbers, and when coupled with a memorable phone word, both can entice prospective customers in calling you for more information about your products or services; however, these two are different in terms of costs, and it would depend on the type of phone your target market would call from (e.g. landline, mobile, payphone).
The most effective phone names must be able to connect to what you offer, and reflect your brand and your unique selling proposition. For instance, when you specialize in oven-fresh pizzas, you may use 1300 FRESH PIZZA or 1300 HOT PIZZA. Avoid using words that can take your message out of context.
Try to be unique but don’t overdo it.
Avoid using phone words that are nearly similar to your competitor’s as these may sound generic or give the impression that you’re a copycat. Incorporating your name to the phone words can work well especially if your brand is already established.